Sunderland W88 Partnership new kit revealed for 2025/26 English Premier League. W88 named Principal and Asian Betting partners along with Shirt front sponsors.
Sunderland AFC was recently including in the English Premier League 2025-2026 line up. They have decided to kickstart their new milestone as Partners of the W88 Asia betting platform. In this article, we will cover up everything you need to know about the Sunderland W88 partnership deal, for bettors as well as Sunderland fans. So, read on to know what this deal will bring about, what officials have to say, and more.
Sunderland W88 Partnership revealed for EPL 2025/26
The Sunderland club officially announced that W88 Asia is chosen as their principal partner on 25th June 2025. This deal will last for the English Premier League 2025/26 season, and if successful can go on for another year. This is one of the biggest deals made by Sunderland AFC. Thanks to this deal, the W88 franchise has three major roles as partners of the Sunderland Club.
Official Principal Partner: W88 is the principal partners of Sunderland which requires them to promote Sunderland AFC and represent them on their official website via banners and logos.
Asian Betting Partner: They also are the Asian Betting partners of Sunderland AFC so fans can expect prioritised matches, members bonuses for betting, and more at W88.
Front-of-Shirt Sponsor: Sunderland will wear a brand new kit for the new season with the W88 logo displayed on the front of their Home, Away, and Third kit, which can be purchased on official websites.
What can Sunderland fans expect?
There are many things to expect with this exciting Sunderland W88 partnership Sports News for the upcoming EPL matches. The first thing is that both partners have invested in this deal making it one of the partnerships that could give out large commercial benefits. Although an estimated amount isn’t given out, this deal could bring in millions to support their youth development camp, charity campaigns by both parties and more.
“We are delighted to be partnering with W88, who possess a proven track record of establishing successful partnerships with elite sporting organisations, including Premier League Football Clubs. The agreement represents the largest commercial deal in the Club’s history, and it will contribute significantly towards enabling the Club to compete in the Premier League.”
– Chief Commercial Officer, Ashley Peden
To add to this the Sunderland W88 partnership deal will also have W88 logo will be displayed on their new kit for the upcoming EPL season. This new kit consists of their home, away, and third jersey kit, all of which are available for purchase on the official Sunderland Store. Beside this, the W88 website will promote all of Sunderland matches as priority.
As Asian Betting partners, fans can expect many bonus offers, cashback rebates, and other discounts for betting on Sunderland AFC using the W88 sportsbooks during this tenure. When it comes to Indian fans, the Sunderland club will be promoted by W88 in the same way as India falls under their Asian markets. So, fans betting with INR can also expect to gain member bonus offers, discounts, and more on the official betting site.
Who are W88? Credibility in India
The Sunderland W88 partnership deal is one of the most incredible sponsor deal on both ends. In fact, even fans can benefit from this deal thanks to the many offers and rewards that will come out of it. However, there are some fans concerned about the credibility of the website as W88 recently revoked their United Kingdom Gambling Commission licence and neither have a proper Indian betting license.
“It’s an incredible honour for all of us at W88 to be partnering with Sunderland AFC, a Club with such a storied history throughout the last 150 years. Following an incredible return to the Premier League, we see SAFC as the perfect partner to activate with in our overseas target markets, and we can’t wait to be collaborating with them ahead of what promises to be another exciting season on Wearside.”
~ W88 Spokesperson
Although W88 doesn’t have an official license, it has offshore gaming license that allows bettors from India to wager in INR or use alternatives like Crypto accounts. Moreover, W88 is one of the few most trusted Asian partners in the football world. Some of their sponsors include Burnley F.C (2023), Fulham FC (2022), Argentine F.A. (2022), Crystal Palace (2020), Aston Villa F.C. (2019), Leicester City F.C. (2018), and Wolverhampton Wanderers F.C. (2018). This strong background and successfully partnership history has made W88 a trusted brand in the sports world.
Conclusion
The Sunderland W88 Partnership deal is something many fans and bettors must look forward too. Although W88 isn’t a trusted site among fans, only time will ensure that they upheld their side of the deals and can be incredible sponsors. So, whether you are a Sunderland fan or not, you can look out for exciting promotion bonuses coming your way in the W88 official website. To keep up with more news on the Sunderland W88 Partnership, keep visiting our website.
