W88 Sponsorship with Sunderland AFC in 2026 announced. Read about W88’s successful milestones with Burnley FC, Fulham FC, Argentine FA, and more from 2018-2024.
There are many online gambling sites that signs deals with some of the major football clubs. However not all of these result in success and benefits towards not only the partners but also the members of the betting site. That being said, the W88 Website is an exception as it has consistently maintained healthy relationship and successfully has held its end of the deal with some of the top football clubs. Read to explore the W88 Sponsorship milestones throughout the years 2018 to 2026.
W88 signs deal with Sunderland AFC. as Principal Partners
Recently added to the W88 sponsorship list is Sunderland Association Football Club. The Sunderland AFC is one of the best teams that has been dominating the Premier League throughout the years. Simultaneously, we have the W88 website being one of the most dominating betting platforms in the gambling world online. Both ends are excited to begin this partnership as it would help in beneficiating them in many ways.
Earlier in July 2025 the Sunderland AFC announced W88 to be their Principal Partners for the 2025/26 Premier League.
The Sunderland AFC is excited to partner up with the W88 website as it can extend its fanbase to Asian markets.
On the other hand, the W88 website is eager to extend its services overseas thereby expanding their reach.
During this tenure, you can enjoy many benefits from both ends like campaigns, free or new merch, discounts on wagering on Sunderland, huge promotion bonus offers at W88, and more.
Explore recent Football clubs deals with W88
As stated above, let us take a look into some of the recent W88 sponsor deals that have resulted in great success. This section highlights some of the main milestones in the past years that W88 managed to bag. Not only this but thanks to these exclusive W88 partnership deals, many members have benefited as well through promotion offers, gifts, betting rebates, and more.
1. Burnley F.C. – W88 jersey sponsor
Tenure: 2023 to 2024
The Burnley football club posed as W88 sponsor’s not too long ago as they stood as W88 jersey partners throughout 2024. The Burnley F.C. team took place in early 2023 for the European Premier League. During this league, Burnley F.C. team members wore the W88 jersey kit when playing matches. Whereas to maintain their end of the deal, the W88 website prioritised Burnley F.C. matches in their Sportsbook products, promoted them via bonuses, provided merch, and more.
2. Fulham F.C. – W88 jersey sponsor
Tenure: 2022 to 2023
The Fulham Football Club is another one of the best W88 sponsor deals that has ended with a success. This deal lasted from 2022 to 2023 wherein W88 posed as Fulham’s jersey partners for the Premier League. During this tenure, the team wore jerseys with the W88 logo on it and played many matches with banner and other campaigns to promote the site. Whereas, the jerseys with the W88 logo were sold as merch on the official Fulham website.
3. Argentine F.A. – W88 regional partners (Asia)
Tenure: 2022 to 2023
Lastly, the Argentine F.A. was W88’s regional partners who were responsible for promoting W88 in Asia. This deal lasted from 2022 to 2023 including the World Cup season which AFA won. During this deal, the W88 website prioritised all Argentine F.A. matches in the Asian markets. This was done by providing priority to AFA on the homepage, cashback rebates for wagering on the Argentina team, betting promotion offers, discounts and more.
W88’s early partnership history (2018–2021)
Just like the aforementioned W88 Sponsorship deals, there have been many successful partnerships that has taken place over the years on the W88 website. Below is a summary of the history of sponsors partners with the W88 website through the years.
Crystal Palace (2020): This team has posed as the W88 website’s main sponsor as well as jersey partner. Thanks to this deal, the Crystal Palace players wore the W88 logo on their new kit for the premier league thereby promoted the betting site and extending its reach.
Aston Villa (2019): Aston Villa and W88 partnered up as Main Sponsors and jersey partners for the 2019 Premier League. During this tenure, they wore the W88 logo on their jersey just like the aforementioned sponsor.
Leicester City (2018): Leicester City appointed W88 as their official betting partners in the 2018. This means that the website prioritised all Leicester City matches in the sportsbook and also promoted them via bonus offers and other betting deals.
Wolverhampton (2018): One of the very first W88 sponsor partner was Wolverhampton Wolves. This deal was a jersey partnership in 2018 wherein the team wore the W88 logo on their jerseys. Moreover, the iconic W88 logo was inspired by this deal as it was created to fit with it the club’s official colors.
Brian Lara (2021): Just like sponsorship deals, the W88 website signed a Brand Ambassador deal with Brian Lara, a Trinidadian International cricketer who is one of the top batsmen in the cricket world. Brian Lara promoted the W88 brand via interviews, campaigns, and other works with W88.
Emile Heskey (2018): The very first W88 brand ambassador was Emile Heskey. Emile Heskey was a former England and Liverpool football players, known for also being one of the tops in his domain. Emile Heskey’s ambassadorship deal started in 2018 and lasted till 2019.
Conclusion
The W88 Sponsorship deals with some of the top clubs in the sports world has always been successful. As W88 continues to expand its reach worldwide, you will be able to see many more such deals in future. Each of these deals come with benefits for both parties as an organisation but also providers members of the W88 website and fans of the clubs with some of the most exciting benefits. So, join the W88 website today to not miss out on gifts, promos, and more as sponsors of your favourites.
